Australia's iOS Virtual Fitness Trends Q2 2024: Top Apps Performance

In the second quarter of 2024, the virtual fitness landscape on the iOS platform in Australia has shown varied performance among the leading apps. Sensor Tower's data offers us a glimpse into how these apps have fared in terms of downloads, revenue, and weekly active users.

Strava: Run, Bike, Hike maintained a consistent user base, with weekly active users hovering around the 185K mark at the start of April and peaking at 188K by the end of June. Downloads showed a slight downtrend from 12K to 7.7K, while revenue fluctuated, reaching a high of $91K in early May.

Runna: Running Training Plans saw its revenue increase from $41K to $50K in mid-June, before dipping to $47K towards the end of the quarter. Downloads decreased from 2.8K to 2.2K, and weekly active users experienced a rise from 10.8K to a peak of 12.1K in early June.

Kic: Health, Fitness & Recipes experienced a revenue uptick from $28K to $49K, with the highest revenue reported in the last week of June. Downloads ranged from 729 to 1.1K, and active users showed a slight increase from 3.4K to 3.6K.

AllTrails: Hike, Bike & Run demonstrated a steady revenue growth from $33K to $32K, with downloads varying from 7.3K to 6.1K. The app's weekly active users showed a positive trend, starting at 19.3K and increasing to 25.8K in mid-June before slightly decreasing to 24.2K by the end of the quarter.

Lastly, Fitbit: Health & Fitness displayed a notable spike in revenue at the end of June, reaching $58K, up from $28K at the start of the quarter. Downloads remained relatively stable around the 2K mark, whereas weekly active users saw a decline from 60K to 54.7K.

For more in-depth insights on the performance of these virtual fitness programs, Sensor Tower's comprehensive data and analysis tools are available for exploration.